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How to Make a Perfect 3D Render Briefing : 9 Tips
When the need arises to hire a specialized service to outsource a portion of the work, doubts also arise about the best possible approach and communication to be able to clearly and explicitly explain the intentions and goals of the work.
A briefing for a 3D Rendering service is a package in which clients give instructions and ideas about a 3D image production project to a specialized artist or company. An effective briefing summarizes the project and provides all the relevant information needed to complete the job successfully.
A clear, effective and concise briefing for a 3D project is essential for the following reasons:
Aligns the 3D team with the client’s expectations
Makes it easier to achieve the desired results
Improves workflow and project management
Mitigates misunderstandings
Establishes a link between the 3D team and the audience
Allows for fine-tuned budgeting
Throughout this post you will find guidance on how to create an effective briefing for 3D services. We offer an easy and simple step-by-step guide to crafting the perfect briefing for a 3D rendering project:
Project Goal;
Project Documents and Information;
Target Audience;
Types of 3D visualizations;
Visualization Concept;
Finishings;
Details;
Timeframe.
1 – Identify the Project Goal
The goal of this project is to show “what” to “who” for “a desired outcome”.
The formula above sums up this point. It is important that this sentence is concise and says something valuable to the 3D team, and it is necessary to go beyond the obvious, using this sentence as a brief summary of the entire project, and providing a good introduction.
Structure the statement of purpose in a way that will answer key questions:
What type of real estate are you trying to showcase?
Who is the target audience?
What is the purpose you are trying to achieve?
2 – Project Documents and Information
Traditionally a project communicates all its information through a package of written and drawn elements. Whether it is sketches, technical drawings, datasheets, or maps, all the information that you can provide to the team responsible for the 3D images is an added value. All the information provided guarantees an accurate approach of the 3D images to reality, reducing both time and costs. Among the most relevant information is:
Plants, Sections and Elevations
Implantations;
Landscape Project;
Illumination Plan;
Relevant Construction Details;
Photographic Survey;
Details of Stairs, Bathrooms, Kitchens, etc.;
Finishing Listings;
Specification sheets for equipment.
Any other element that you may consider relevant in the trustworthy production of the project. Remember that it is of utmost importance the validity of all the information you are delivering and that the 3D team must be warned in time for the chance of changes in the project’s follow-up.
3 – Describe the Target Audience
Knowing the goals of your target audience helps the artist understand what kind of rendering they would prefer to see. That’s why our next task in our briefing is to profile the ideal viewer.
Ask yourself these questions:
Who is the ideal target audience for 3D visualizations?
What are the requirements for that property / interior design?
Are there any kind of problems that you are trying to solve through architectural solutions?
Have there been any specific requests or recommendations that you have been given to create the design you want to visualize?
When it comes to architectural visualizations that have 3D promotional marketing as their goal, it is important that you share the key information and points of your client’s focus, such as:
Occupation and Annual Income
Values and Goals that impact purchases and decisions
Current housing situation
Interests, including the social media niche in which they are included and brands they identify with
By sharing this type of information with the artist responsible for the 3D visualizations, it helps them understand the type of image and features they are after and leave their target audience amazed.
4 – Selecting 3D Visualization Types
Depending on the goals of your presentation, you have several types of 3D renderings available that you could choose to include. Along with the type of visualization you need, you should also think about the number of images. The communication you want to maintain with your audience is of the utmost importance, often you tend to choose purely demonstrative images, in which you sacrifice composition and attractiveness to try to show the whole space in a few views.
Ask yourself the following questions:
What are the strengths of the project I want to show?
Should I dedicate some images to demonstrate these points and stand out from the competition?
What images are needed to communicate the project as a whole?
Should I insert the project into the surroundings or focus on the private spaces?
Remember that although it may require a larger investment, the images should aim to communicate and display your project in its best light.
Exterior
This type of 3D image shows the building from the outside. It is especially relevant for the architecture and real estate development industry that want to present a new project. The exterior image can show detailed environments such as streets, fences, trees, vehicles and people.
Interior
You can use interior views to portray rooms, apartments, or houses. Realistic 3D images are highly effective in providing an immersive experience because they show furniture, colors, light, materials, and other details.
Aerial
Displays a building from an aerial view in order to visualize how it fits into the neighborhood. Whole or most of the building’s structure is visible, along with landscape features.
Humanized Floor Plan
Showing clients the floor layout helps them understand the layout and size of the place. You can make suggestions about how to plan furniture and other objects on the floor plan, or discuss these details with clients.
Animation
To give clients a strong sense of the property’s features, designers use animation software to animate the visuals. This type of presentation leads the client through the site, while focusing on the most important features. For clients, it is a perfect opportunity to see what it would be like to live inside the property.
VR360
The Virtual Tour is a powerful tool that allows us to experience the unbuilt space in a new way. It can offer an incomparable, unique and immersive experience, showing clients what it is like to be in the future.
5 – Describing the Specifications
The concept and specifications are basically a description of what is expected from 3D images. This describes exactly what the final images should be reflecting and how they should help achieve the goals of the project. Ultimately they should clarify the following points:
Style of the images
Required resolution and formats
Camera angles and viewpoints
Display of people, vehicles or other elements or objects deemed relevant;
Weather and surroundings conditions.